Conceptual American Express [dot] Com

Make 26 Million Amex costumers engage with the homepage and feel like it’s relevant to their lifestyle. American Express has millions of customers with different lifestyle and purchase habits. The homepage should be relevant to every member with a level of personalization that speaks to their needs. We want to go one step further and understand card members’ lifestyle so well that we can serve up content that is not only relevant to their purchase history but to their future lifestyle decisions.

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